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American soldiers go to war and women go to work; the influence of Hollywood expands; the fashion world is transformed as the economy grows; a growing Cold War builds.
A new sense of confidence brings changes to society; the youth culture comes into its own and fashion, like politics, will go to extremes; new subcultures emerge out of the turmoil of the era and demand equal rights.
The Reagan presidency ushers in a new era of optimism which leads to extravagance and greed; brands capitalize on the spending while Wall Street capitalizes on the public; marginalized communities find new ways to express themselves.
As the millennium draws to a close, fashion pushes back against the excess of the '80s and women make strides in the workplace and the media; in the 2000s, a new decade brings a brave new world in the form of the internet and social media.